Diamonds aren’t forever. They chip, shatter, burn and fade. But with the help of the U.S.’s oldest ad agency and a female copywriter, diamond sellers managed to convince a generation that the relatively common gem was a rite of passage, a status symbol, and an everlasting token of love.
By 1948, the ad agency decided that images of glittering gems were no longer enough. It needed a tagline. So Ayer turned to Mary Frances Gerety, a high school graduate who had been on the job four years. She was one of the agency’s few female copywriters, and that spring, she struggled to distill the symbolic meaning of the gemstone into a single sentence. As Tom Zoellner describes it in “The Heartless Stone,” his 2006 book exploring the global diamond empire, the words finally came to Gerety one night after working almost until dawn. She asked a higher power to send her a line, and before falling asleep, she scribbled a few ideas on a pad and left it on her nightstand. When she woke up and reread what she’d written, she knew she had it: “A Diamond is Forever.”
KARL MANIA!!! a CHEEKy side of LAGERFELD this time… and the KARL KULT is on! an APP to download to get KARLIFIED!!!! more info and the launch of a microsite dedicated to all things KARL at NetAPorter, for what’s coming in JAN 2012
It is seldom that I am physically moved by a film but when I am I like to tell everyone about it. City of Life and Death or Nánjīng! Nánjīng! is a Chinese film directed by Lu Chuan. It is about the Japanese Invasion of the formal capitol of Nanjing during WW2. There was some brutal raping and killing of the Chinese and this film shows it. This film is gorgeous but brutal in the same breath. This was made a few years ago and went thru a lot of scrutiny by the Chinese government to get finished. You don’t see many films about the Chinese vs Japanese during this time but there is another one of the same battle coming out soon directed by Zhang Yimou starring Christian Bale as a priest called “Flowers of War” which will be as graphic or more since its a bigger budget.
“Put another way, one in every 15 high school seniors today is smoking pot on a daily or near daily basis,” wrote Lloyd Johnston, the principal investigator of the study. “That’s the highest rate that we have seen over the past 30 years.”